• Jaguar XE

    Jaguar's most advanced, efficient and refined sports saloon ever.

  • Jaguar XF

    Truly effortless performance, sheer driving pleasure.

  • Jaguar XJ

    A dramatic combination of beauty, luxury and power.

  • JAGUAR E‑PACE

    Jaguar’s first compact SUV.

  • Jaguar F‑PACE

    Jaguar’s most practical sports car.

  • Jaguar F‑TYPE

    Powerful, agile and utterly distinctive F‑TYPE is a true Jaguar sports car.

  • JAGUAR I‑PACE CONCEPT

    Introducing I‑PACE Concept, a preview of Jaguar’s first all-electric five-seater sports car.

  • SVO

    Luxury, performance and technology taken to the highest levels to create unique Jaguar cars.

DRIVING EXPERIENCES

YOUR OPPORTUNITY TO GET BEHIND THE WHEEL OF A JAGUAR AND EXPERIENCE THE ART OF PERFORMANCE.

BEHIND THE SCENES TOURS

YOUR OPPORTUNITY TO STEP INSIDE OUR STATE-OF-THE-ART MANUFACTURING PROCESS, AND SEE HOW THE ICONIC JAGUAR IS BORN.

EXPERIENCE JAGUAR

There’s no better way to get to know Jaguar than getting close up to our cars. Join us for a Jaguar Driving Experience, a Behind the Scenes Tour at one of our Manufacturing sites, attend one of our Iconic Experiences or discover how Jaguar is a driving force behind world-beating sporting partnerships.

DRIVING EXPERIENCES

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THE ART OF PERFORMANCE TOUR

Discover what it really feels like to drive a Jaguar. The thrills. The excitement. The performance.

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Performance Driving Academy

Imagine yourself behind the wheel of our highest performing Jaguar models, on a private track, with a Jaguar Experience Instructor at your side. This is the Jaguar Performance Driving Academy.

Performance Driving Academy

Imagine yourself behind the wheel of our highest performing Jaguar models, on a private track, with a Jaguar Experience Instructor at your side. This is the Jaguar Performance Driving Academy.

EXPERIENCE ICE ACADEMY SWEDEN

Experience Ice Academy Sweden

Our annual Ice Driving Experience helps you develop your skills amongst picture-perfect scenery. Will you join us in 2018?

Land Rover Adventure Travel

Two iconic British brands, each famous for luxury and exploration, have come together to form Land Rover Adventure Travel.

FACTORY TOURS

Solihull

Go behind the scenes of Solihull's stunning new state-of-the-art production facility and witness the birth of the new generation XE - the most advanced compact sports saloon we've ever built.

Castle Bromwich

See exactly what it takes to bring to life some of the most technologically advanced cars in the world at Castle Bromwich. From sheet metal to sports car experience the essence of British design and engineering.

PARTNERSHIPS

Invictus Games 2017

Jaguar Land Rover is pleased to be the Presenting Partner for the Invictus Games, the international sports event for wounded, injured and sick servicemen and women.

Bloodhound Supersonic Car

Jaguar is supporting Bloodhound – a car set to break the 1000mph barrier and inspire the next generation of engineers and scientists.